Digital Consultancy
Online Marketing: What to do and how to do it?
How to reach competitive advantage online, and what is your core competency?
Once you wish your internet marketing to be successful, you need to analyse your target market and competition, as well as your core competency and other potentials to compete with. Internet marketing success, which is called the online competitive advantage, can be gained by a realistic strategic analysis and tactical planing for the implementation of your internet marketing infrastructure and campaigns. Lets act wise and cost effective!
Competitive advantage is a position for your business in market, where not everyone can easily boost to gain your market share. Its the ultimate ideal for a business to develop its marketing. To reach competitive advantage online, same principals of marketing should be maintained, and of course it is not an over the night achievement. Competitive advantage in online marketing should be rational; thus, wise strategies avoid increasing the rate of your visitors, without you to gain the real competitive advantage.
Core competency is a potential of your business, by which you can navigate toward competitive advantage. Therefore, once you are developing your internet marketing it is crucial to boost your market share, based on your core competency. Thus that is what you can deliver in reality, and is your most rapid factor to compete with and to develop your online marketing. To do that, you need to attract the visitors who are directly inquiring your core competency or attract those with relevant inquiries, who may also have an interest in it.
Online marketing strategic planing is consisted of market aggregation and competitive analysis, as well as market segmentation and targeting. Therefore, we primarily study your market, your competitors and your core competency. Then we conduct a competition analysis on the most competitive approach, by which you can develop your internet marketing. Soon after we apply a segmentation to your online market and target your potential demographics for the most cost effective attraction of visitors.
Once your strategic planing is done, you need to have a schedule with a set of standards to run your online marketing campaigns.We therefore conduct a tactical planing and a set of policies, by which your online marketing campaigns in Search Engine Optimisation, Social Media, Content, Online Ads and Email Marketing should be run, in order to reach the optimum success. This also applies to your website design and development, as well as your social infrastructure for presentation and engagement of your visitors, as well as your branding policies and standards.
